Choice Marketing Group
Impact & Ecosystems
Where people, systems, and global partnerships come together to build what's next.
CHOICE strengthens the ecosystems that shape communities — clean energy, infrastructure, enterprise pathways, neighborhood governance, and global partnerships. This page highlights the leaders, founders, and initiatives that reflect our mission: Giving the Community a CHOICE.
Leaders & Founders
People building the systems that will sustain communities for decades.
Antonio Butts
Executive Director, Walnut Way Conservation Corp
Founder, EJII Wisconsin
Climate Week NYC Panelist
"The vision is locally controlled energy infrastructure that doesn't extract wealth from the neighborhood, it reinvests it…"
Antonio Butts is reshaping what community-centered infrastructure looks like. His leadership in Milwaukee's Lindsay Heights neighborhood has advanced one of the most ambitious community-owned clean-energy strategies in the Midwest — beginning with a 1 MW investment-grade solar project designed to scale to 50 MW of community-owned generation.
Antonio's work strengthens neighborhood governance, expands clean-energy access, and builds long-term resilience through multi-partner coalitions and resident-centered systems change. His national presence — including his recent role as a panelist at Climate Week NYC — reflects the growing influence of leaders building the next generation of community-rooted enterprises and ecosystems.
Clean Energy Case Studies
Community-rooted clean energy projects that redefine access and ownership.
Walnut Way Solar + Battery Project
Milwaukee, Wisconsin
1 MW investment-grade solar pilot → 50 MW long-term community-owned vision
Walnut Way is advancing a community-led clean-energy strategy in Lindsay Heights, where Black and Hispanic/Latinx households carry an energy burden more than double that of predominately white neighborhoods. The project explores community ownership models, IRA-aligned financing, FEOC compliance, cooperative governance, and long-term neighborhood resilience.
This initiative lays the foundation for an Urban Solar Worker Cooperative, community-governed energy infrastructure, and reinvestment into housing, workforce development, and neighborhood stability.
Infrastructure & Enterprise Strategy
Systems that expand access, strengthen governance, and align communities with enterprise opportunity.
Neighborhood Improvement District Governance
Milwaukee, Wisconsin
Antonio Butts led the advocacy and facilitation process to establish the Lindsay Heights Neighborhood Improvement District (LHNID) — a municipal designation that created a formal governance structure for resident-driven investment, infrastructure, housing, job creation, and public safety. This model reflects the future of community-centered infrastructure: local governance, shared decision-making, and sustainable funding mechanisms.
Environmental & Climate Justice Community Change Grant
EPA | Multi-partner coalition
Walnut Way served as the lead organization on a multi-million-dollar EPA grant with 16 partner organizations, developing a comprehensive resilience framework for community governance, clean-energy deployment, home weatherization, green stormwater infrastructure, and flood management coordination with MMSD.
Community Ecosystem Stories
Resident-centered systems change that strengthens neighborhoods.
Resilient Residents City Initiative
Wisconsin
Through funding from the Energy Foundation, Antonio led a statewide initiative mobilizing communities for clean-energy policy and legislative action — including mock testimony training and coordinated outreach. This work builds procedural justice, policy literacy, and community power.
Partnership for Resilient Communities (PRC)
National | ISC
Walnut Way's participation in ISC's PRC program connected Lindsay Heights to national networks in Baltimore, Richmond, Oakland, El Paso, and the Bronx — expanding access to climate resilience facilitation, strategic planning, and technical assistance. This is how local ecosystems become national models.
Global Initiatives & Partnerships
Cross-border collaborations that expand opportunity and strengthen enterprise ecosystems.
Louisiana–Mozambique Economic Cooperation MOU
Facilitated by CHOICE Marketing Group
CHOICE arranged the Memorandum of Understanding between the Louisiana Chamber of Commerce Foundation (LCCF) and the Chamber of Commerce Mozambique USA (CCMUSA) — a landmark agreement designed to strengthen economic, commercial, and institutional cooperation between Louisiana and Mozambique.
This partnership opens pathways for bilateral business development, LNG and clean-energy collaboration, workforce and supplier engagement, cross-border investment, and long-term enterprise ecosystem growth.
CHOICE's role reflects our commitment to global access, international market alignment, and economic pathways that connect local communities to global opportunity.
Why This Work Matters
Impact is not a project. It's an ecosystem.
Across clean energy, infrastructure, enterprise strategy, and global partnerships, CHOICE stands beside leaders and communities building systems that will sustain people for decades. This page reflects our mission: Southern-rooted. Globally connected. Purpose-led by design.
Ready to build what matters?
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